Speed Dressing is a commercial for JC Penney created by advertising powerhouse Saatchi & Saatchi. The ad went public at the 2008 Cannes Lions International Advertising Festival, winning a Bronze Film Lion. It never aired, for fear of offending Middle America.
The ad shows a guy and a girl practicing speed dressing by themselves. They then join each other and lie to the parental unit, implying they are totally not going to have awkward sex in the basement. Scandalous, I know. The ending tagline:
According to Duncan's TV Ad Land,
According to Duncan's TV Ad Land,
"JCPenney, the US department store chain, is playing catch up in the wake of a Bronze Lion being awarded for 'Speed Dressing', a television commercial in which two teenagers prepare for making love in the basement. It appears as though the advertisement was prepared by Saatchi & Saatchi New York and Epoch Films but was never approved by JC Penney, let alone aired on public television. The company is now concerned that the viral spread of the ad will damage their reputation for high standards. Too late!"
Hahaha. It's a pretty funny ad. All of the Youtube versions have been taken down so far, so enjoy it while it lasts.
Posts
1 comment:
Damn. Part of me thought this was hilarious, and another part of me was like "this would have been a great thing to know when I was 17".
Post a Comment