According to their about page,
"We created Scrapblog because we wanted to go beyond sharing our photos and videos online. We made Scrapblog drag-and-drop-easy so that everyone can tell their stories and create beautiful multimedia scrapbooks.(From Guy)
Our goal is to enable everyday people to express themselves online in a creative way. We've been developing Scrapblog for over two years. However, what you see online today is only the beginning."