According to Duncan's TV Ad Land,
"JCPenney, the US department store chain, is playing catch up in the wake of a Bronze Lion being awarded for 'Speed Dressing', a television commercial in which two teenagers prepare for making love in the basement. It appears as though the advertisement was prepared by Saatchi & Saatchi New York and Epoch Films but was never approved by JC Penney, let alone aired on public television. The company is now concerned that the viral spread of the ad will damage their reputation for high standards. Too late!"