After viewing a bunch of cutesy fails (Boyfriend Fail, Cycleway Fail, Who Needs Oil Fail) the truly new variations stand out (Pail, Failboat, All Aboard the Failroad), producing, on average, a higher guffaw-to-smirk ratio.
Not everyone is amused. Waxy weighs in unfavorably on the fail meme, stating that the meme is abused as a crutch for inarticulate Internet trolls:
I know many people who make stuff for the web, all of them very passionate about what they do. And every time I see a "FAIL" assigned to their work, it makes me sad. Yes, I know you're trying to be funny. But I'm starting to see a trend away from the funny, and towards the angry, bitchy, or mean. So please, mind yer words.
In other words: FAIL.