Tuesday, March 18, 2008
Freakonomics Covers From Around the World
According to Freakonomics (2005) authors Steven D. Levitt and Stephen J. Dubner, their 320-page, 3-million-copies-sold book exceeded expectations by a factor of about 100. Clearly, it shouldn't have. If you roll into a editor's office and pitch a 3.2 page book, you're an arrogant bastard and you've set the bar too low. I digress.
The non-fiction book's wild success is due in part to clever marketing. Around the world, publishers chose different covers to suit local tastes. A quick stroll through Freakonomics Covers enlightens us as we judge cultures by their book covers. From the covers we can surmise that:
1. Serbians only eat organic, non-waxed apples.
2. Danish people eat ham, pass on green eggs.
3. French people are skinny because they don't eat at all.
4. Hungary's entire supply of scissors comes from the 1960s.
5. Indonesia has employed Sherlock Holmes to un-closet its tube-based paint supply.
6. Norway doesn't believe in consuming citrus fruits or apples, only phalluses.