Why would anyone need a whole site about colors? According to ColourLovers, people who work on "ad campaigns, product design, or in architectural specification" do. They pretend to be doing work while drinking coffee and spinning color wheels. And people who love the Interwebs and have way too much time on their hands need sites like this to waste time. Also, reporters with nothing else to write about use it. Case-in-point, TIME's Anita Hamilton especially liked the do-it-yourself tips:
"Browse through the various swatches, palettes and patterns to help inspire your next creative project — or your next clothes-shopping trip. The site's excellent blog doles out tips, like how to dye yarn with Kool-Aid, and will teach you something new about color every day."Also, that's it. Check it out already.